Bravo gifts turtle with instant cable TV fame and a Facebook game

Just when we thought we've seen everything, US cable TV network Bravo is launching a Facebook game where you get to dress up their latest celebrity -- she's a turtle. I don't mean she's reclusive or anything. I mean that literally: She is a turtle, but she's not just any turtle. This is a turtle that caught the eye of Bravo's Executive Vice President of Original Programming, also known as Andy Cohen, and host of Bravo TV's Watch What Happens: Live.

The turle has been selected as the show's new mascot and will make her first appearance on Sept. 25. Her Facebook game will be called "Turtle Time", named after a TV episode of Bravo's The Real Housewives of New York, where one of the drunk stars made a toast at "Fat Turtle", a bar and dance club in St. Thomas, Virgin Islands.

The Facebook game's objective is to design the turtle's tank and dress her up each week. There will be options to gift decorations to friends in the game, or to use Facebook Credits to buy special items. Results will be posted online, voting will commence, winners will be chosen and live versions of these designs will then be used on the show. Finally, when the season ends in December, Cohen will choose a past winner to fly to New York for a live taping and chance to meet the turtle.

What does the turtle have to say about all this? Here's a quote from Bravo's cheeky press release:

    "Ever since I landed on the shores of Sag Harbor, I have been searching for my big break in show biz. When Andy Cohen came walking down those golden sands, I knew my dreams were coming true," Divulged Yet-To-Be-Named Turtle. "I can't wait to move into the Bravo Clubhouse and to be dressed in the latest fashions."

Oh, and before anyone runs to the nearest phone to alert PETA, Bravo has contacted the American Humane Association for an animal safety monitor who'll oversee the tapings according to the Guidelines for the Safe Use of Animals In Filmed Media. There's no word if there's someone to monitor the turtle's dignity, but I think that's irretrievable at this point.

[Hat-tip: The Hollywood Reporter]

Is this cruel and/or unusual treatment of animals? Or just some harmless and wacky fun? Have you lost your faith in humanity yet?