Hiển thị các bài đăng có nhãn Facebook games. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn Facebook games. Hiển thị tất cả bài đăng

Thứ Tư, 1 tháng 2, 2012

Game Studio Story is Game Dev Story, only on Facebook, and free

Back in October, Kairosoft launched Game Dev Story on the iPhone, a simulation game that allows users to run their very own gaming studio, creating video games from the ground up, making sure they have great sound design, pleasing graphics, an instant fun factor and overall polish. The game was an instant hit among hardcore gaming fans, and with the blessing of Kairosoft, Drecom is hoping to find the same success with a Facebook version of the game, aimed at the social audience.

Drecom's Facebook version is entitled Game Studio Story, and we've taken some time to go hands-on with the game to let you know what to expect from this version of the formula.

Meet us behind the break for all of the details.

Thankfully, Game Studio Story plays very much like Game Dev Story on the iPhone. You'll start by choosing your own gender, and will then be introduced to gameplay by your personal secretary.

From there, you'll go through a tutorial laying out the basics of gameplay. Basically, you'll need to start development of each game individually, first choosing the console that they game will be released for, from options like the PC, and imitation versions of some of the industry's popular consoles, spanning the generations.

Next, you'll choose the genre and theme of the game, with different genres and themes adding to the time limit that you'll need to wait for the game to complete. In this is the biggest difference from the iPhone version, in that you'll likely need to come back to the game after a few hours to check on the status of your game, whereas in the original game, you can finish an entire game in a matter of minutes.

You'll be limited to the themes and genres you can choose based on the amount of money you currently have in your account, but you are more than welcome to create as outlandish or as safe a theme for a game as you'd like. For instance, you can make a Reversi Table game, which would be a logical choice, or you can create an Educational Robot game, which wouldn't fit as well.

In order to set the game's development into motion, you'll need to let your staff (your Facebook friends that you can hire into the shop) know how hard to work - whether they should just take the development casually, or go all out with research, etc. At certain intervals you'll also earn Direction Points, which affect the rest of your time with the Facebook game, and not just a particular title that you'll be creating. These Direction Points can go to help the originality of your titles, the details, the reality, the elaboration (the game's depth) and so on. It's a completely customizable set of stats, making your own experience unique.

As you play the game, your experience making each genre of game will increase as you create them repeatedly, and you'll be able to hire staff with better stats (better graphic design capabilities, better sound design abilities and so on), create higher quality games, and therefore earn more funds in the process.

It's entirely understandable if the gameplay sounds a bit complex, as there is a lot going on in the development process of each game, but just like Game Dev Story on the iPhone, Game Studio Story looks to offer the same intuitive user interface that makes the game very easy to dive into.

If you've ever wanted to try your hand at game development, head over to the Game Studio Story page and jump right in (note, the game is in Alpha, meaning bugs and a few English translation issues are present as of this writing).

Thứ Hai, 30 tháng 1, 2012

Mix Mafia Wars with an in-depth storyline and you have Chronicles of Herenvale on Facebook

An evil Lord is threatening to return to the land of Herenvale thanks to the Cult of Marras. A hero is needed to stop such a return, as the land will be overcome, and all goodness swept aside. You are that hero, if you'll answer the call of the Chronicles of Herenvale, a new game from the small Austin development studio Mososh, Inc.

The game is text based, with images as accompaniment, and would be perfect for those who use Facebook on a slower internet connection. For everyone else, the detailed storyline might be enough to draw one in for an extended period of time (as it has already worked to draw in more than 12,000 players in the short time the game has been available). Meet us behind the break to see if Chronicles of Herenvale is something you'd like to try.
chroi
The game offers some very (very) light character customization, in terms of allowing you to pick whether or not you are a girl or a boy, and to give yourself a name, but afterwards, you're quickly shoved into your first battle. You're told that you've come across a group of crows fighting some deadly worrocks. The worrocks are attempting to kill an innocent bystander, and you must turn the tide of the battle by jumping in on her behalf.

Attacks in battle are achieved by simply hitting the attack button. You'll use Energy for each attack you begin, and you'll receive experience points and gold (along with the occasional random loot drop) after you've successfully ended a conflict. Any loot items that can be equipped on your warrior are placed in your inventory, and you'll be able to equip these items from the Profile screen. Items have types, and your warrior's body is separated into zones, where only certain items can be equipped - one item in each particular zone.

As you go along, the story is played out through lots of text, and the world map is represented by various star markings on a stationary map. Impressive graphics, no, but the game's story seems to be a rather deep one, considering the nature of the title. As you earn experience points, you'll go up levels, increasing your maximum energy, allowing you to do more work in a single sitting. You'll also earn Stat Points that will increase your Energy even further, or can be manually assigned to a number of different traits, like Knowledge (increases your accuracy), Fortitude (health), or Strength, among others.

Just as Mafia Wars separates missions based on your progress in the game (chapters, regions, and so on), so too does Chronicles of Herenvale separate missions based on the storyline at the time. For a particular battle, it might be represented by a number of circular stars, with each stars representing a different stage of the battle. Only after you complete the steps necessary at each star within a particular cluster will you unlock the next step of the storyline.

Your quest will take you all through the land, with eight main cities, or areas, being represented as eventual travel points on the map, along with what appears to be a slew of other outcroppings where you can complete quests. You'll be able to purchase new equipment along the way, making your character even stronger, and giving you a better edge in battle.

As for social elements, you'll be able to add friends as "Allies," at which point you'll be given a better advantage in large battles, which increases depending on the number of Allies you happen to have at the time.

Chronciles of Herenvale will be incredibly familiar to those that have played Mafia Wars, or even (more specifically) Castle Age, as the fantasy storyline and unique monster races hearken back that particular title. Still, if you haven't tried a new text-based mission game in a while, Chronicles of Herenvale might be worth a shot.

Play Chronicles of Herenvale on Facebook -->

Godswar Online: Facebook game and MMO unite

Godswar Online
Since free-to-play massively multiplayer online games (MMOs) like Maple Story and Dungeons and Dragons Eberron Unlimited gained popularity in the U.S., their similarities with Facebook games became crystal clear. Each are free to play and download, both have item shops that deal in real world currency, and finally, most are playable on a wide range of computers. In short, it was only a matter of time before the two worlds merged, and Godswar Online, developed by Kalydo and IGG, aims to do just that.

The two companies have brought the Grecian-themed MMO to Facebook using Kalydo technology, which allows complex 3D games to run directly in the browser without a full download. However, a small Java applet download is required to play Godswar Online. Do that and soon enough you'll be in the thick of an ancient war between Athens and Sparta complete with wizards, minotaurs and walking tree creatures. Alright, so none of that really happened, but it makes for a pretty robust, entertaining Facebook game. Is it even a Facebook game?

See for yourself in our impressions after the break.

Character Creation
Through and through, Godswar Online is an MMO. With customizable, full-3D characters, four playable classes (warriors, champions, priests and wizards) and full quest and combat systems, this game could be described as nothing else. Frankly, this is going to be a shock for folks who have only played games like FarmVille or FrontierVille seriously. While seasoned MMO players will have no issue with navigating the game, fully aware of common MMO tropes and tendencies, those new to this type of game might go cross-eyed from looking at the walls of text, the littered icons and randomly moving shapes that resemble children in battle armor.

And that's exactly why the Newbie Guide is here to help. A series of pop ups that tell players exactly what to do and where to click, it's pretty tough to get lost in this game with the Newbie Guide around. The guide will hold your hand as you complete quests, which are visible at any time by pressing the scroll icon on the bottom right of the screen. Quests are the primary mode of advancement in Godswar Online like in most MMOs, granting players precious Experience Points along with new armor, weapons and skills. Those will be extremely useful if not vital in combat with the various monsters of Godswar Online.

Combat
Ranging from your standard deer to vicious tree creatures and quaint pixie fairies, there are a ton of mythical beasts to slay in the world of Ancient Greece. Fighting enemies is simple enough, requiring a double click of an enemy. Aside from clicking on your various combat skills mapped to the center area on the bottom of your screen, your character will take care of the rest. While the combat may sound a bit dry, things will spice up as you gain more abilities and when monsters become more difficult to defeat, requiring you to team up with fellow players to defeat them.

All of this probably sounds somewhat daunting, so IGG and Kalydo included a feature in the game known as the Search function. In the text of any given quest and through the Search menu beneath the mini map, players can click on highlighted portion of text to cause their character to walk in the direction of the item, place, person or monster it refers to. Think of it as effortless navigation to nearly anywhere in the game. Better yet is an AFK, or away from keyboard, option. This setting, activated by clicking on the small crossed swords icon above the action bar lining the bottom of the screen, will automatically cause your character to endlessly attack monsters if he or she is surrounded by them. Just set the skills you want your avatar to use, select healing and mana (a resource used for skills) potions for automated use, and press "Start." Go read a book, make a sandwich and watch the Experience Points flow in.

City Life in Godswar
Keep in mind that the entire game, including combat, occurs in real time. Just about everyone you see in the game is an actual player. However, this raises somewhat of a conundrum. Godswar Online, because it's successfully crossed genres, seems to be having trouble figuring out what it is. In the traditional sense of play time limitations, gifting and News Feed posts, this is not a social game. Though, with full blown guild (persistent groups of players with similar interests) support, the ability to add friends within the game and the need for adventuring parties to defeat larger monsters in real time, perhaps this is a social game in another sense.

In the sense that it allows for natural social connections through real time gameplay where players will face obstacles that require them to join forces. Players don't necessarily need friends to play Godswar Online, but at least they can make them on their own terms. Whether this type of game can survive on Facebook has yet to be seen, but Godswar Online certainly makes a strong first step in a potential new direction for social games--or whatever we're supposed to call them these days.

Click here to play Godswar Online on Facebook Now>

Have you tried Godswar Online yet? If so, what are your thoughts? What do you think of traditional gaming genres creeping up on Facebook?

Thứ Bảy, 7 tháng 1, 2012

Step off the train into Wild West Town on Facebook

While many games have tried to take on FrontierVille's gameplay style, but have failed to overcome Zynga's massive popularity, it looks like Wild West Town from Clipwire Games might actually have the gameplay necessary to put at least a dent into FrontierVille's player base. Released just four days ago, the game has already amassed over 100,000 players.

While the gameplay here is the established mold created by FrontierVille, having you clear debris and collect supplies for your ever-growing town, there is a wide range of characters here (even a few villains), and a railroad mechanic that do give the game its own identity. To start, you'll create your avatar, and will be given a small plot of land in the middle of the desert - an area called Deadman's Hollow. From there, you'll be greeted by one of the more colorful in-game characters, a bully who won't leave until you've fed him food (for free, mind you).

More friendly characters quickly take his place, along with Ranger Chip (think Frontier Jack), who will show you the ropes of surviving in the desert. New characters will travel in on a train, and you'll need to click on an icon above their head to see what they'll be able to add to your game's story. Meet us behind the break more details about building your own town in the wild west.
You'll be quickly taught how to plant crops and then find water to help those crops grow. This is done by digging for a geyser with your shovel, and then placing a water well on top of your newly discovered geyser. The game's initial portions play out through text-based dialog sessions, and a few simple quests that have you complete construction on your land's dilapidated cabin, build a Bank, and so on. The Bank introduces the concept of premium currency to the game, with one free Bank Note being available each and every day you play the game, just for collecting from your Bank daily.

Quests will last long after the game's introduction, and contain the expected tasks - clear a certain amount of debris, purchase certain animals or decorations, plant specific crops and so on. Most actions you'll complete will cost energy, save for some like watering crops, which is a free action. Some types of debris also take more than one click to remove, but you'll be able to see how many are required before starting to clear them.

As you go along, your inventory will start to fill with your harvested crops and items that you'll receive from your livestock (eggs from chickens, etc.), and you'll be able to sell these items for additional profits. This money can then be used to purchase various buildings for your town, like a Saloon, Sheriff Station, Vegetable Stand, and even an Oil Derrick. While some of your first buildings are completed after simply whacking the frame, eventually, you'll need to gain the help of friends to be staff in your buildings before they'll be open for business.

Technically, Wild West Town has a lot going for it. You'll be able to level up extremely fast as the beginning of the game, constantly raising your maximum amount of energy. On the other hand, there is no bonus meter present, which negates any incentive to click on the many bonus items that appear when completing actions on your land. Additionally, there is no button available to stop your character's cue of actions should you change your mind.

All told, the game's technical differences from FrontierVille add both positives and negatives to the experience. With a clever art style, and a seeming boom in users in such a short time, we can see this one being worth trying at least once, especially if you find yourself stuck on a particular mission in FrontierVille, but you'd still like to play the same type of game.

Thứ Năm, 5 tháng 1, 2012

Quote of the Moment: 'Facebook gaming is a completely valid market'

    But it's a completely valid market. People in the industry are seeing Facebook as a platform like we see the PlayStation 3 or the PC as a platform. They all have a particular audience and the demographic tends to like a specific type of game more predominantly than others. By looking at it as a platform and not judging the whole thing just based on a few games or a subset of mechanics that you deem unacceptable for whatever reason, I think traditional developers are coming around to the opportunities of Facebook.

Brenda Brathwaite, another social game design convert, said this in an interview with Gamesindustry.biz concerning the growing criticism of the social games industry. Brathwaite's background is in traditional games, but she recently opened Loot Drop with veteran John Romero after seeing the opportunities Facebook had to offer. The interview came after this year's GDC, which held a panel titled "No Freakin' Respect! Social Game Developers Rant Back." Brathwaite's short, sweet and NSFW speech covered many of the same points she makes in her talk with Gamesindustry.biz. Most importantly, Brathwaite says that while there are plenty of social game developers out there with profit as their primary motive, the amount of traditional designers entering the space will change things. Brenda, we sure hope you're right.

[Image Credit: Trendr]

Do you agree with Brathwaite's optimism for the future of social games? When, or if ever, do you think we'll see these changes?

Thứ Ba, 3 tháng 1, 2012

Applifier opens game discovery portal on Facebook

Back in the fall of 2010, Applifier became one of the best ways for developers to increase their user numbers via a bar that could be installed on top of a Facebook game, increasing exposure to players of other games. That is, as players enjoyed MMA Pro Fighter, as one example, they would be able to see links to other games that also use the Applifier bar as a way to cross-promote.

Now, though, you need not be relegated to finding new games just through this bar, as a new "Games on Applifier" portal has launched on Facebook itself. This new application must be installed as any other app on your account, and can be used to discover some of the hundreds or even thousands of Facebook games that are otherwise overshadowed by the big names in the industry (ie: Zynga).
The app, which also goes by the name "Play with Friends!" shows you a constantly updating list of apps that are currently being played, along with some of the hottest games in the system. The biggest draw here however seems to be the "For You" section, which has you filling out your gender and your age, only to be shown a list of applications which are recommended for you based on the age groups and genders of other players who play those games. For a 25 year old female, for instance, you might be told to try SuperFun Town, Baking Life or Cooking Mama. A bit stereotypical, yes, but you never know - you might find your next favorite game via this app, when you otherwise would have never known it existed.

To find some of the games that Applifier thinks you should be playing, check out the Play with Friends app on Facebook.

Have you found any great apps via the new Applifier portal?

Thứ Hai, 26 tháng 12, 2011

A Mystical Land: Cartoony MMO bakes in Facebook sharing

The Facebook MMO (massively multiplayer game) fusion churns away with the release of A Mystical Land, a full-3D fantasy Facebook MMO by Berlin-based Neonga and Oregon-based Mad Otter Games. In A Mystical Land, players will journey through the land of Ardent, filled with monsters, magic and mighty warriors. You know, all that good stuff you can thank Tolkien and Dungeons and Dragons for. Unlike previous Facebook MMOs, this one in particular will soon bake Facebook right into the game, allowing players to post milestones to their Walls and add Facebook friends from within the game.

"A Mystical Land invites players to enter a world that has never been seen on Facebook before," says Neonga COO Markus Melching. "With its adorable look and feel, cheerful characters and charming setting, A Mystical Land provides the ideal game for Facebook users."

Because it's a 3D Facebook game, a plug-in called the Portalarium Player (remember what Richard Garriott was up to?) is required to play A Mystical Land. Though, if you're a big enough fantasy fanboy or girl, we're sure it'll be worth a shot.

Click here to play A Mystical Land on Facebook Now >

Have you already dove into A Mystical Land? What do you think of MMOs and Facebook games slowly fusing together?

Thứ Năm, 22 tháng 12, 2011

There are 12M monthly paying Facebook gamers in the U.S.

When compared to the 700 million total Facebook users, this seems minuscule. But remember that under 12 million World of Warcraft players pay $15 every month. PayPal says in a new infographic that 12 million monthly Facebook gamers in the U.S. pay for content in their favorite games. And here's something else: Of those 12 million monthly players, 58 percent of them spend between $10 and $50 on games like FarmVille.

But a tiny 9 percent of that 12 million, just over 1 million, spend $50 or more on Facebook games every month. It was previously estimated that anywhere from 1 to 3 percent of all Facebook gamers pay big every month for new goodies in their games. Then according to PayPal, U.S. Facebook gamers make up just about two-fifths of a percent of the globe's "whales," a casino term that's been applied to these big social spenders.

However, this number was sourced from U.S. social gamers alone, and Facebook games are a global industry. So, you can imagine that the percentage of paying players worldwide is even larger. The oft-sputtered and mystical "1 to 3 percent" has been demystified, at least in the U.S. (judging from PayPal's findings). As the number paying Facebook gamers increases, it'll be interesting to see not only how (or if at all) prices change for Farm Cash, but how pricing changes for hardcore games.

Thứ Sáu, 9 tháng 12, 2011

Raptr users fell in love with The Sims Social in every way this year

Who saw this one coming? (Not us, based on AppData numbers.) Raptr, the social network and tracking service for gamers, issued a report detailing its First Annual Playtime Awards, recognizing the most played games across several genres. When it comes to social games, EA and Playfish's The Sims Social dominated, accumulating more playtime in its first month than any social game released this year did in its first 30 days.

The report goes on to reveal that the average Sims Social player logged 1.37 hours in the first week, which is 16 percent more than Zynga's two best games released this year. Breaking it down even further, The Sims' debut on Facebook also garnered five times the playtime of Zynga's Mafia Wars 2, 18 percent more than CastleVille, and 33 percent more than Empires & Allies. (However, CastleVille garnered longer average play sessions than its competitor.)

Finally, Raptr points out that, when The Sims Social launched this summer, playtime in FarmVille and E&A dropped by 25 percent. In other words, The Sims killed it this year on Facebook--at least where Raptr users are concerned. This is undoubtedly an achievement for Playfish's most successful game, but it's story plays out rather differently on services like AppData. You could argue that Raptr users are generally more "hardcore" gamers, so we can't wait to see their response when (or if) SimCity lands. Check out the full report, including the winners of all of the other genres, right here.

Are you surprised that The Sims Social won Raptr users over this year? Who do you think should have won?

Farmerama's Bigpoint knows how badly Zynga wants out of Facebook

"Oh they desperately want to," Bigpoint chief games officer Philip Resiberger told GamesIndustry.biz. "They have plans, they've had plans for the last two years. Everyone wants to reduce their dependence on Facebook I think." That's what everyone has said, but even the FarmVille maker's upcoming Project Z is tied rather intrinsically to Facebook, so what gives?

"Eventually it will come, but as some attempts have shown in the past, it's not as easy to understand the world outside Facebook because it's a totally different world," Reisberger elaborated during an interview with GI.biz "That's why Bigpoint is in a very good position: we're not just the ones developing, we've mastered, to a certain degree, the distribution."

But Bigpoint's (known best for Facebook-less social games like Farmerama and Skyrama) Resiberger goes on to compliment Zynga on its innovations in social games. Of course, it's safe to take Reisberger's earlier comments with a grain of salt: He works with a company that creates social games outside of Facebook--crazy, we know. And that company is doing quite well for itself, with 250 million registered players on Bigpoint, according to Reisberger.

It makes you wonder, however, is Zynga really drawing in new players, or are meteoric launches like CastleVille more thanks to its existing players than new ones? Most would go with the former, at least for the time being. Will Project Z and zTags finally help the CityVille creator bring in new players from throughout the web? Stay tuned for 2012.

Do you think Zynga relies too much on its existing player base for successful games? Would you rather play social games on Facebook or elsewhere?

Thứ Ba, 11 tháng 10, 2011

6waves Lolapps takes to the skies in Ravenskye City on Facebook

Ravenwood Fair has officially made it to the deluxe apartment in the sky, so to speak. The game's new duo of creators, 6waves Lolapps, announced the launch of the next episode in the Raven series of Facebook games today as a standalone app, Ravenskye City. In that regard, the game is quite similar to Zynga's recent Pioneer Trail, except for the fact that Ravenwood Fair still exists.

Jokes aside, 6waves Lolapps is employing a similar strategy to its top competitor, releasing a full-blown sequel to its mega hit Facebook game. The company's previous release was an expansion upon Ravenwood Fair with Ravenstone Mine. Unsurprisingly, the prefix "Raven" has become a brand for 6waves Lolapps, 6waves Lolapps co-founder Kavin Stewart told VentureBeat. Another game is in the works for the series, Ravenshire Castle, according to VentureBeat.

While Ravenskye City looks quite a lot like previous games in the series, 6waves Lolapps is looking to improve the series in more ways than just content. We punched up the storytelling," Lolapps VP of content Constantine Hantzopoulos told VentureBeat. "That's one of the things we learned from Ravenwood Fair."
Ravenskye City gameplay
The game, which throws players into the familiar situation of having to restore a ramshackle property (only this time ... it's in the sky), makes liberal use of the recently-acquired Fliso Engine. It's thanks to this technology that the game is reportedly smoother and features complex weather effects like rain and tornadoes. The city is comprised of bird-like creatures, a departure from the moles of Ravenstone Mine and the bears and woodland creatures of Ravenwood Fair.

Ravenskye City is said to launch today, though our attempts to get into the game have been unsuccessful thus far. During your exploits in Ravenskye, you'll restore an abandoned city to its former glory, customizing it along the way with several decorations. Of course, you're governed by an Energy system. To get a better idea of the game, check out the trailer below.

[Update: A 6waves Lolapps representative tells us that the game is scheduled to launch today at 4 p.m. PST.]


Click here to play Ravenskye City on Facebook Now >

Have you been able to try the next game in the Raven series yet? What do you think of 6waves Lolapps approach to capitalizing on Ravenwood Fair's success? Sound off in the comments. 1 Comment

Thứ Năm, 6 tháng 10, 2011

3 Blokes launches strategic assault on Facebook with Galactic Allies

Galactic Allies on Facebook
We can almost hear the 3 Blokes team in Australia screaming "Fire everything!" as they hit the proverbial "Launch" button on its first Facebook game under publisher RockYou, Galactic Allies. (It would be most appropriate, no?) Real-time strategy fans can jump in on the thrill of space-faring, asynchronous player vs player combat, complete with 3D visuals.

Essentially, Galactic Allies is RockYou and 3 Blokes's answer to the growing trend of hardcore strategy games on Facebook. However, the duo make a point of mentioning that this is a more casual approach to the burgeoning sub genre, and that the game features a heavy focus on an episodic storyline. And in keeping with current trends sparked by developers like Kixeye in War Commander, players can control units individually.
Gallery: Galactic Allies on Facebook
This means you'll likely be able to maneuver your starships around enemy fire, adding another layer of strategy to combat in the game. "Galactic Allies alters expectations for what a Facebook game can be," said 3 Blokes VP and GM George Fidler in a release. "It's a deep and compelling strategy game, but with the accessibility of a browser game." (It also looks like it takes the general idea behind Galactic Trader, one of 3 Blokes's first games, and blows it wide open using some familiar art assets.)

Hopefully this accessible approach will apply to the litany of upgrades players will accumulate across various missions and episodes. Judging from these early screen shots, it looks like Galactic Allies will focus heavily on dialog, but more importantly: Battles will take place both on the surface of alien planets and far above them in the infinite void. In other words, there will be plenty of things high and low to make go boom in Galactic Allies.

Click here to learn more about Galactic Allies on Facebook >

Are you a fan of strategy games on Facebook? How do you think Galactic Allies might size up against its competition? Sound off in the comments. 1 Comment

Thứ Sáu, 23 tháng 9, 2011

Clarins looks to beautify Facebook with Spa Life, its first social game

Is it only a matter time now before mom pants get their own Facebook game? Clarins, a well-known French brand of beauty products, recently released its own Facebook game, Spa Life. The game doesn't stray far away from games like Cafe World or Restaurant City, but applies the same principles to managing a spa rather than an eatery. Developed by Freshplanet, Spa Life has players managing an influx of customers looking for everything from a "mani-pedi" to facials and more.

Of course, just like its inspirations, players can decorate, upgrade and add new services to their spa. But players can only do this if they serve their terribly impatient customers in time to make the most cash from them. And in true Facebook game fashion, players can always buy their way out of waiting for the next upgrade with Facebook Credits.

According to Mashable, Clarins's North American CEO Jonathan Zrihen saw Facebook as a golden opportunity to reach its audience. And considering we all know by now that the average Facebook gamer is a middle-aged mother, he's probably right on the money. "I knew about the craziness of Zynga games, but I didn't realize the demographic was so much in line with the demographics of our products," Zrihen told Mashable. "I was also impressed by the level of engagement these games create."

Yes, this is yet another branded game, though it's odd that players aren't inundated with the brand until much later in the game. Another interesting nod is that Spa Life attempts to use your friends' names as customers to add more social awareness to the game. Building off of that, you'll need plenty more friends to run your various services, just like you need them to staff buildings in CityVille.
Spa Life in action
Branded games are exploding on Facebook. In fact, studios like Ecko|Code are focusing all of their efforts on creating games for brands such as Showtime shows like Weeds and Dexter. Facebook game developers like Zynga and Playdom have integrated brands into their games for awhile through promotions, it's only recently that they've begun to build games around a single brand.

For instance, it looks as if Adventure World will become Zynga's first game to completely embrace a brand. In October, the game will become "Adventure World: An Indiana Jones Game" with the help of Lucasfilm. Sure, original games will continue to release, but I wouldn't be surprised if we see less of them moving forward.

Click here to Play Spa Life on Facebook Now >

Are you a Clarins fan--enough to check out this Facebook game? What do you think of branded games on Facebook and the fact that they're growing? Sound off in the comments. Add Comment