Rumors: First PopCap, now Ohai--EA looks for leg up in social games

Remember that mystery buyer that was rumored to pick up PopCap for an insane $1 billion? How about the scuttlebutt that a mystery shopper was eying up Ohai? As it turns out, they're both EA, the veteran games publisher that has tailed Zynga on Facebook with games like Madden NFL Superstars and Pet Society for some time. According to VentureBeat, unnamed sources have revealed that the company has purchased Ohai for an undisclosed amount, though the website guesses that it wasn't much.

While an opt to buy a company like PopCap with hit properties like Bejeweled and Plants vs Zombies (even if for $1 billion) is fairly obvious, a move to purchase a company like Ohai is a bit more ... puzzling. (Though, the company did just release a new game, Unicorn Parade.) Especially considering the fact that EA owns companies in the social games industry like Playfish and Chillingo, publisher of Angry Birds in the U.S.

However, some considerable talent has passed through Ohai, like former CEO Susan Wu, a professional gamer turned former venture capitalist. But with most of that talent long gone after a few lukewarm releases, why else would EA want Ohai? Our best guess is for good talent at a cheap price, but we know just about as much as you do.

Regardless of whether either rumor turns out to be true, know this: EA is on the hunt, and if it isn't PopCap or Ohai it'll be someone else. With lots of cash and lots of reason to close that gap between its now third-place 31 million players, EA looks like it's ready for another shopping spree.

Could Adobe Flash 11 make 3D the norm in Facebook games? [Video]

Well, it's certainly a possibility. VentureBeat reports that Adobe Flash, the software used by developers to create most of the Facebook games you play right now, will be updated to Version 11 this October. The new version of Flash will include something gamers, critics and industry folk alike have clamored for: 3D graphics. Namely, 3D graphics with no downloads.

San Jose, Calif.-based Adobe's goal is to get 3D gaming in front of 1 billion online gamers. Adobe evangelist Andrew Trice said that this new version of Flash can easily integrate with Facebook's social features. This could help bring (in theory) Adobe's vision of "the game console on the web" to life.

"With this milestone release Adobe pushes the envelope of what is possible on the web with a typical PC and opens up a new world of immersive, high-performance gaming experiences," said Adobe VP and GM of Platform Danny Winokur. Adobe should reworded that statement to say "Facebook" rather than "PC," because that's exactly where the company seems to be looking.

Another part of Adobe's announcement worth noting is that through its Adobe Air software, developers will be able to create games that are cross-platform--even on Apple's iOS, which is notorious for omitting Flash support from its iOS devices. This means that (again, in theory) you could enjoy social games that look and play no different on Facebook than on your iPhone.

And they'll both be directly connected, because (for a third time, in theory) they would be the same exact game. In fact, the company looks to have Adobe Air-powered games on over 1 billion mobile devices by 2015. But whether 3D gaming will become the norm on Facebook is ultimately up to the developers, some of which have turned to software like Unity to make it happen.

However, Unity requires a download from the user to work, something not many Facebook gamers are down with. This is especially considering how wary users like FarmVille fans are already of developers potentially encroaching on their privacy. The fact that 3D gaming in Flash will require no download is certainly a boon against its 3D competitors.

If developers take full advantage of this brand spankin' new Flash, it has the potential to push Facebook gaming into the same arena as console gaming. You know, if HTML5 doesn't take off first. The video below shows what your Facebook games could be like in the not-so-distant future with Adobe Flash 11.


[Image Credit: MacLife]

Are you excited that 3D gaming could hit Facebook in a big way? Do you think 3D games could become the norm on Facebook like they have on consoles? Sound off in the comments. 2 Comments