It's a pretty shrewd move by Blizzard, who have watched WarCraft subscription numbers steadily decline over the past year or so, a result of competing free-to-play alternatives and waning interest in the seven year-old role-playing giant. It gets a big boost with each new expansion, however; last year's Cataclysm expansion sold over 3 million copies in its first 24 hours of availability, a PC game record.
Giving away a game of Diablo III's stature is pretty amazing stuff, though Blizzard has yet to announce pricing for the year-long commitment. Currently, one month of WoW runs $15. Stretch that to a year and you're looking at $180. Not exactly a great deal for two video games -- unless you're one of the millions of WoW faithful who have been happily raiding dungeons at that price all along.
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